Updated 11.10.05

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Southwest Softball Magazine
receives Lifetime Achievement Award

Austin, Texas: Southwest Softball Magazine was awarded the Texas Amateur Softball Association Lifetime Achievement Award for 25 years of continuous coverage of the softball industry. The award was presented October 8th at the Texas ASA Annual Awards Banquet held at the Doubletree Hotel and Conference Center.

Publisher Stafford Conner started Southwest Softball in 1980 at the encouragement of then-ASA Media Director Bill Plummer III, who is now the organization’s Director of Hall of Fame Services. The Fort Worth based publication was originally called Arc Magazine, as Connor was one of the original owners of Arc Park, but changed the name to Southwest Softball Magazine after three years.

“I congratulate Southwest Softball on its Lifetime Achievement Award. During the past two decades, Southwest Softball has been a viable softball publication in the Southwest and has played a major role in the promotion of softball,” said ASA Hall of Fame Services Manager Bill Plummer III.

For a full quarter century, Southwest Softball has published news, photographs, tournament listings and advertising regarding softball played in Texas and surrounding areas and states.

Conner was presented the award by Texas ASA District 30 Commissioner Greg Hutchingson, who is a contributing editor to Southwest Softball. Also joining the presentation was Texas ASA State Commissioner Glen Morrison.

“Having spent my entire career in the newspaper business, I fully understand and appreciate the value of print media,” said Hutchingson. “For someone to not only survive, but to thrive for twenty-five years in this industry is certainly worthy of a Lifetime Achievement Award.”

In other news from the convention, Morrison named Hutchingson to the newly created position of Texas ASA State Slowpitch Director. Hutchingson registered 1,022 teams in 2005 which was the most in Texas ASA and earned the golden eagle trophy that goes with the Team Registration Award.
Morrison is in his third year as State Commissioner of Texas ASA, which is the national leader in team registrations.

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